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⚙️ Article 10: Sales Process Optimization   Every successful sales organization follows a process — but not every process drives success. That’s where Sales Process Optimization  comes in. It’s the continuous effort by Sales Operations to refine how deals move from lead to close , removing inefficiencies and ensuring consistency. A well-optimized process improves win rates, reduces cycle times, and strengthens forecast accuracy.   1. Why Process Optimization Matters Sales rep